Case · Albert Heijn
Klinkt Als Weekend: licence and Spotify release arranged in advance
A cover of “Walking on Sunshine” with Corry Konings, Bram Krikke and Bokoesam, in the commercial and on Spotify, with every right and artist deal sorted before the campaign went live.
175K
streams on Spotify in 2 weeks
The brief
For its “Klinkt Als Weekend” campaign, Albert Heijn wanted a new cover of “Walking on Sunshine”, recorded with Corry Konings, Bram Krikke and Bokoesam. The track had to work in the commercial, and be released on Spotify as well. That means a sync licence on the composition, rights on the new recording, and artist deals that allow both.
How we did it
- 01
Request
Straight to the publisher and label.
- 02
Negotiation
A fair fee for scope, term and territory.
- 03
Licence
Sync on the composition; rights on the new recording and the release allowed in advance.
- 04
Contract check
Every artist deal reviewed before signing.
- 05
Release
Distribution to Spotify and the other DSPs.
- 06
Administration
Cue sheets and payouts.
One point of contact, from the first email to the last payout.
Every artist deal checked
- Corry Konings
- Bram Krikke
- Bokoesam
-
Deal check
Each proposal checked on fee and terms.
-
Release rights
On Spotify for a fixed period.
-
Extension
Agreed in advance, no absurd fee later.
-
Distribution
Released on time, payouts arranged.
Planning a campaign with music?
Send us the first track or the brief. We work out what it costs and how quickly it can be cleared.